A MAD Story
MAD was born from the shared vision of two young women, Mona and Nour, determined to make a difference through fitness. In 2023, they teamed up to bring the first Lagree Fitness studio to London, opening in the heart of Chelsea’s King’s Road. From the outset, their mission was clear: to build a close-knit community around high-intensity, low-impact movement, creating lasting physical strength while supporting a balanced and healthy mind.
A little over a year later, MAD expanded to Mayfair, opening its flagship studio on North Audley Street and evolving beyond its signature Lagree offering. Clients could now complement their training with Yoga, Paola’s Body Barre, Mat Pilates and a growing range of wellness and recovery services, including Infrared Saunas, sports massage, assisted stretching and personalised IV Drips.
In September 2026, MAD opens its third home on Westbourne Grove in Notting Hill, bringing its 360° approach to movement and wellness to a new community. The two-storey space brings together Lagree, mat-based workouts, wellness and MAD Kitchen, complete with a café area designed to move, recover, refuel and connect.
Today, MAD remains the trailblazer for Lagree Fitness in London while growing into something bigger: a movement and culture centred around fitness, wellness and community. Our goal remains the same — to make a difference in the way people move, feel and connect, and to bring a little MAD magic to every step of the journey.
